Bar News - April 18, 2008
Revamped E-Bulletin Is a Hit!
By: Dan Wise
A number of Bar members have taken the time to relay positive comments about the newly re-formatted e-Bulletin, sent weekly to more than 5,000 Bar members and others in the legal community.
Previously sent as a text-only e-mail, the e-Bulletin is the Bar Associationís timely information lifeline to members, containing a mixture of notices from the courts and the other branches of government, NHBA program information, as well as events and news from other sources that are of potential interest to segments of the Bar.
There are more improvements to come for the e-Bulletin in concert with potential changes to our mix of publications. In the budgetary process, the Bar Association is considering changes to the frequency of the Bar News and the format of the Bar Journal. (See article on page 2.) While the Bar News will continue to be the "flagship" of the Barís member communications, reducing the frequency of the Bar News from its current 22-times per year (twice-monthly, except for single issues in August and December) format is a necessity to allow us to provide appropriate resources for the burgeoning area of electronic communications. A recent operational audit by the American Bar Associationís Division for Bar Services noted that the NH Bar Association is believed to be the only small state bar to publish an almost twice-monthly publication, as well as a quarterly journal.
We believe that the e-Bulletin can provide a more efficient and timely gateway to key information for Bar members than a second issue of Bar News each month, and we will redirect some of our staff resources toward providing more information through the e-Bulletin and our Web site. Similarly, we are heeding the call of some of our advertisers who are clamoring for an online presence. We will have further announcements regarding online advertising in the next few weeks, with the goal of providing visibility while not obstructing access to our content. (That means NO pop-ups. Promise.)
Getting back to the e-Bulletin Ė it is a work-in-progress, with additional cosmetic tweaks and tucks aimed at making it easier to scan or read. More importantly, we are continuing to experiment with the types of items to include. Here are just a few of the questions we are interested in answering:
Are readers interested in reading lengthy items such as Supreme Court at a Glance summaries of slip opinions online?
Should we include headlines from newspapers or Web sites with articles of interest to the legal community?
How often should we run an important item to ensure that readers who skipped an E-Bulletin in a busy week catch it the next time?
Readers love items about fellow attorneys. However, are these items appropriate for E-Bulletin or should we keep these items in Bar News?
What kinds of court notices should we note in the e-Bulletin. Disciplinary notices, for example?
The software we are using to send the e-Bulletin provides us with the ability to track when readers open their e-Bulletin, and what links they click on. This gives us a clear idea of what items appear to interest Bar members, which will allow us to make better decisions about what items to include.
One final note: If you are not receiving the e-Bulletin and want to, make sure that Bar Association Member Records Coordinator Anna OíNeill has your e-mail address. And if our e-Bulletin is being blocked, please add the firstname.lastname@example.org address to your e-mail address list so that your e-mail server allows messages from this address to be sent to you.
If you have any comments, questions or suggestions, please contact Communications Director Dan Wise at email@example.com or Craig Sander, Bar News Associate Editor, at firstname.lastname@example.org, as he is editing the e-Bulletin.
Read the e-Bulletin online.