Itís time for those New Yearís resolutions! Start 2009 off with some marketing and networking commitments. Whether you are a solo practitioner or in a small or large firm, marketing and networking are necessary to sustain a successful practice.
As a newer lawyer, you should learn to make marketing and networking part of your daily routine. You will likely not become the top rainmaker in your firm overnight. But donít get discouraged. Networking is about establishing and cultivating relationships and that takes time. Some of the best rainmakers have been at it for years. If you are persistent and patient, the work you put in now will pay off later.
Develop an individual marketing plan for 2009, and stick with it. Be flexible and modify your plan for your practice and work schedule.
Here are a few marketing and networking ideas for newer lawyers to consider in building their practices. Pick one or two and make them part of your resolutions.