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Bar News - June 18, 2010


Five Ways to Boost Your Blog

Contrary to popular belief, a blog is not just an online diary. Technically, a blog is just another website; the only difference is that with a blog, the material is frequently updated and organized by keywords, or "tags." For the purposes of online marketing, it’s easy to think of a blog as your marketing home base.

Here are five tips to keep in mind when you’re blogging:

1. Post Frequently –The more frequently you post, the more actively the search engines will index – or rank – your site. While you don’t have to post daily, you should be posting something new once per week.

2. Keep it Short – Sure, post those long-form informative articles you’d do for a newsletter on your blog, but the majority of your items should be brief – 250 to 350 words. Posts don’t need to be legal advice or personal experience; they just need to be about you and your practice area. What’s happening with new legislation? Are there common questions people ask you that you could answer on your blog? Get creative with it!

3. Use Tags – Tags are keywords and phrases that you put at the end of your post to let visitors know what each article is about – use them! If you tag every blog post with "Manchester nh attorney," and "my practice area," you’ll see your search engine rankings climb quickly.

4. Link Everything – Do you have resources that could benefit your current and/or potential clients? Maybe you’ve found an informative site about mediation or a list of must-read articles about estate planning. Write a short blurb and link to the source material. This is one of the surest ways to boost your search engine ranking, as the popularity of the websites to which you link – and vice versa - contribute to your ranking.

5. Talk about You! – If you want users to find you online, you have to create a place for them to find you. Post press releases about your firm in your blog. Discuss the things that are going on in your professional world. Talk about your firm’s involvement in the community. All of these things can provide a fuller picture of you and your firm for potential and existing clients.

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