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Rule 7.2: Advertising


Adopted, Effective Jan. 1, 2008

Rule 7.2: Advertising

(a)   Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.
(b)   A lawyer shall not give anything of value to a person for recommending the lawyer's services except that a lawyer may

     (1) pay the reasonable costs of advertisements or communications permitted by this Rule;

     (2) pay a fee charged by an organization that is recognized by the Internal Revenue Service as exempt from taxation pursuant to Section 501(c)(3) of the Internal Revenue Code;  and

     (3) purchase a law practice in accordance with Rule 1.17.

(c)    Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content.

New Hampshire Comment to Proposed Rule 7.2

The New Hampshire Rule differs from both the prior New Hampshire Rule and the Model Rule.  Section (b)(2) limits the class of nonprofit entities to which referral fees may be paid to those that have obtained tax recognition of exemption.  Model Rule (b)(4) is deleted.


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