A few weeks ago, I discussed how Team Marcomm is conducting a pilot project on how personae can be used to better understand target our members. I promised a follow-up article. This is not that article. Instead, I’ll discuss tips on creating...
A few weeks ago, I discussed how Team Marcomm is conducting a pilot project on how personae can be used to better understand target our members. I promised a follow-up article. This is not that article. Instead, I’ll discuss tips on creating...
You may have used the word “persona” used the typical way: as a sort-of synonym for “alter ego”. You might have also seen the word used in the phrase” public persona”, when someone is trying to distinguish a person’s outer role from their inner...
IRAC is an acronym for “Issue, Rule, Application, and Conclusion”. IRAC is taught to 1Ls (first-year law students) as a tool for legal analysis and “thinking/writing like a lawyer.” When you’re marketing to attorneys, you can use the tenets of...
Since CV-19, They’re So Much More than Just Online Buzzwords As web site and internet technology have grown exponentially over the past decade or two, online content has developed a language of its own. Search engines have developed increasingly...
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