Four or five years ago, I spoke with someone about the social network LinkedIn. She wrinkled her nose and said, "You know, I looked at that site because you mentioned it, but I just don't get it. It looks like little more than a bunch of resumés...
You may not like their candidates or positions, but their promotions still got your interest. Here are some things their campaigns did right, to keep in mind the next time you’re thinking of reaching out to our members: PLANNING & PRELIMINARY...
The lawyer well-being initiative came to the attention of our directors at the NABE meeting in September. An integral part of the mission of the NHBA is “[t]o serve the members by connecting them with services, programs, and resources necessary...
It is important when beginning a marketing campaign to consider what you want to achieve by doing it. When you know what you want to accomplish, you’re better able to measure the success of your campaign. You’re also in a better position to...
A few weeks ago, I discussed how Team Marcomm is conducting a pilot project on how personae can be used to better understand target our members. I promised a follow-up article. This is not that article. Instead, I’ll discuss tips on creating...
A few weeks ago, I discussed how Team Marcomm is conducting a pilot project on how personae can be used to better understand target our members. I promised a follow-up article. This is not that article. Instead, I’ll discuss tips on creating...
You may have used the word “persona” used the typical way: as a sort-of synonym for “alter ego”. You might have also seen the word used in the phrase” public persona”, when someone is trying to distinguish a person’s outer role from their inner...
IRAC is an acronym for “Issue, Rule, Application, and Conclusion”. IRAC is taught to 1Ls (first-year law students) as a tool for legal analysis and “thinking/writing like a lawyer.” When you’re marketing to attorneys, you can use the tenets of...
Since CV-19, They’re So Much More than Just Online Buzzwords As web site and internet technology have grown exponentially over the past decade or two, online content has developed a language of its own. Search engines have developed increasingly...
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