Ethics Committee Advisory Opinion #2011-12/03
By the NHBA Ethics Committee
November 14, 2012
Advertising that a lawyer is a “million dollar advocate” or is a member of the “Million Dollar Advocates Forum” is permissible only if the advertisement includes an appropriate disclaimer.
A lawyer may not make a false or misleading communication about the lawyer or the lawyer’s services.
A communication is misleading if it is likely to create an unjustified expectation about results the lawyer can achieve.
This opinion was submitted for publication by the NHBA Board of Governors at its January 17, 2013 meeting.