Ethics Committee Advisory Opinion #2011-12/03

By the NHBA Ethics Committee
November 14, 2012


Advertising that a lawyer is a “million dollar advocate” or is a member of the “Million Dollar Advocates Forum” is permissible only if the advertisement includes an appropriate disclaimer.


A lawyer may not make a false or misleading communication about the lawyer or the lawyer’s services.
A communication is misleading if it is likely to create an unjustified expectation about results the lawyer can achieve.

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This opinion was submitted for publication by the NHBA Board of Governors at its January 17, 2013 meeting.